Thursday, November 12, 2026
You follow up on every lead the same way, hoping persistence wins the deal. The best salespeople do something closer to the opposite — and it's why they close more while working less.
Last updated 14 November 2026. Published by Simple-Growth (Motherbase Limited). Market: United States.
This is a story about an owner who wants to believe they're built for this — but who lay awake last night genuinely wondering if they can keep doing it. You haven't said that out loud to anyone. Not your partner, not your accountant, definitely not your team. You've just kept showing up, looking steady, while quietly doing the maths on how much longer you can carry this feeling before something has to change. You're not weak for wondering. You're paying attention.
40% of US small business owners have considered giving up their business altogether, and owners lose an average of 33 working days a year to tax and financial stress, according to Xero's 2026 Emotional Tax Return research (Xero, US, 2026). If four in ten owners have genuinely thought about walking away, "not sure I can keep this up" isn't a rare, shameful thought. It's closer to the median experience of actually running a business — just one almost nobody says out loud, because the story we tell about successful owners has no room in it for doubt.
Kevin is open with every client about this, because he's lived it: across nine companies founded or co-founded, some have been genuine wins and some have been genuine failures. He doesn't frame the failures as a prelude to the wins, or a story that only makes sense in hindsight. "Sometimes you win, sometimes you learn" is how he actually talks about it — not as motivational framing, but as the honest shape of what thirty-plus years in business has actually looked like, including the parts that cost him money and sleep at the time.
That reframe matters because the alternative — treating every hard month as evidence you're failing at something other owners have figured out — is what actually drains people, not the hard month itself. The owners Kevin's coached who come back from a genuinely brutal stretch tend to do one specific thing differently: they stop asking "what's wrong with me" and start asking "what is this one thing teaching me, and who can I say that out loud to." That second question is the entire job of a good coach — not to remove the hard months, but to make sure you're not carrying them in silence, telling yourself a story no outsider would actually agree with if they saw the whole picture.
"Keeping me sane and focused during uncertain times."
Rachel Williams
Icehouse Coaching Programme
Saying it out loud feels like admitting the business — or you — have failed, so most owners manage the doubt privately, which is exactly the condition that makes it heaviest. This isn't for you if you've already got someone you tell the truth to every week, no performance, no spin — some owners genuinely have that, and it shows in how they carry hard months. It's for the owner who's been performing "fine" for months, to their team, their family, and themselves, because nobody's ever made it safe to say otherwise.
Yes — 40% of US small business owners surveyed in 2026 said they'd considered giving up their business altogether. The feeling is common; it's rarely discussed, which is what makes it feel unusual.
Saying it honestly to someone outside the day-to-day — a coach, a mentor, a trusted peer — rather than carrying it silently while performing "fine" for your team and family.
Regularly. Kevin is open that across nine companies founded or co-founded, some were genuine wins and some were genuine failures — doubt and real achievement are not opposites.
If you've been performing "fine" for longer than you'd admit, that's your real starting point.
Sunday, October 04, 2026
AI is saving small business owners 10 to 13 hours a week, and most have no idea what they gained. Here is the four-question method for pointing AI at the hours that matter.
Sunday, October 04, 2026
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Sunday, October 04, 2026
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Sunday, October 04, 2026
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Sunday, October 04, 2026
Small business confidence just rose, but growth expectations are falling for almost everyone. New 2026 data reveals the one decision separating owners still growing from owners just waiting it out.
Sunday, October 04, 2026
A 1 percent price increase lifts operating profit by an average of 11 percent, McKinsey's Global 1200 research found, far more than an equivalent rise in volume. Here's how to raise prices without losing your best customers.
Sunday, October 04, 2026
Some coaches build a business out of being needed forever. Here's the Graduation Test: three questions that reveal whether your coach is transferring real capability, or just keeping you on retainer.
Sunday, October 04, 2026
Most owners respond to a bottleneck by fixing something else entirely. Eli Goldratt's Theory of Constraints explains why that backfires, and documented case studies show a mean 69 percent lead-time reduction once the real constraint is found.
Sunday, October 04, 2026
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Sunday, October 04, 2026
41 percent of consumers now always read reviews before choosing a business, and 31 percent won't use one rated under 4.5 stars. Here's the Review Velocity System that turns happy customers into a steady stream of five-star proof.
Sunday, October 04, 2026
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Sunday, October 04, 2026
A third of small business owners are absorbing this year's cost increases out of their own pocket instead of raising prices. Here's the three-step Margin Audit that turns that guess into a safe, thirty-day pricing test.
Sunday, October 04, 2026
Before you approve the next hire, run the revenue-per-employee test. Some of the growth you are trying to buy with headcount is sitting in tasks AI can already take off the list.
Sunday, October 04, 2026
Owner-dependent businesses sell for roughly half the multiple of businesses that run without them. Dan Sullivan's Who Not How question is the simplest fix most owners never try.
Sunday, October 04, 2026
The tasks only one person in your business can do are a hidden cost waiting to land. Here is how to clear the backlog in an afternoon using a recorder instead of a blank page.