Sunday, November 01, 2026
Revenue can climb for years while the business quietly becomes more dependent on you, not less. Here's the growth driver most SME owners never put on their own dashboard.
Every SME salesperson has felt it — the meeting that goes brilliantly, the contact who says "this is exactly what we need," the deal that then goes quiet for six weeks and dies. Search "how to close more sales" and you'll find scripts for the pitch. Almost nothing addresses the real reason B2B deals stall: your champion isn't the one signing the cheque, and they were never going to be enough on their own.
Most SME sales training still centres on a single relationship — build rapport, understand pain, present the solution, close. That model works for consumer sales and small-ticket transactions. It breaks down the moment your deal size grows enough to involve a buying committee, which research on B2B purchasing consistently shows now averages six to ten stakeholders even in mid-sized companies. Your champion can carry your case internally, but they can't win an argument they weren't in the room for.
1. Map the Room — Before you invest more time, ask your champion directly who else needs to say yes, and what each of them cares about.
2. Arm, Don't Just Ask — Give your champion a one-page internal case they can forward, written in the language of the person who'll actually read it, not a sales deck.
3. Get Your Own Seat — Ask for a short call with the economic buyer or final approver directly, even fifteen minutes. A champion who can't get you that meeting is telling you something about how strong the deal really is.
"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."
— Curtis Hacon, Give A Sh!t
Most SME sales teams know the deal has stalled. What they don't do is go back into the account and multi-thread it, because it feels like admitting the relationship they built isn't enough. It isn't a personal failure — it's a structural one, and it's exactly the kind of pattern a sales process review with a coach catches before it costs you the quarter.
If your pipeline is full of deals that went quiet after a great first meeting, that's the pattern Kevin fixes first with you.
...and you become the owner whose good first meetings turn into signed deals.
Thursday, October 29, 2026
HBR's review of meeting research found about 70% of meetings kept employees from the work they were meant to enable. Here's Verne Harnish's meeting rhythm, sized for an SME before year-end.
Thursday, October 29, 2026
Reps close 2.9x more deals at month-end and lose 11.4x more margin doing it, one major study found. Here's why the plan is the problem, not the rep, and three fixes.
Thursday, October 29, 2026
45% of US consumers used AI for a local business recommendation this year, up from 6% last year. Here's why schema markup won't fix your AI visibility, and what will.
Thursday, October 29, 2026
Jim Collins found that companies which broke away from average performance could name, with brutal precision, what they could be best in the world at. Here's the three-circle test and the goal that pairs with it.
Wednesday, October 28, 2026
Big-brand positioning is a decision, not a budget. Five questions, a one-sentence position and a five-touchpoint audit you can run this week.
Wednesday, October 28, 2026
Which jobs should a US small business hand to AI first? Published US data, a five-check test and a 30-day plan to pick one job, track one number and keep the decisions that matter.
Wednesday, October 28, 2026
Most small business owners already believe AI works, but barely one in ten has invested in using it properly. Here is the simple ladder for turning casual AI use into real, compounding productivity gains.
Tuesday, October 27, 2026
Vet and allied health practices rarely have a clinical problem. Here is how to find the real constraint, keep patients returning and build a 90-day growth plan.
Tuesday, October 27, 2026
Most SME owners are fixing the wrong problem. Here's the 3-step method that finds the one constraint actually holding your growth back, before you spend another dollar.
Tuesday, October 27, 2026
A third of US small business owners say they don't know whether they have the tools — AI included — to grow next year. That's not a confidence problem, it's a visibility one, and it's fixable in an afternoon.
Tuesday, October 27, 2026
Confidence up a quarter, down the next, tariffs easing then tightening — waiting for certainty is its own decision, and usually the wrong one. Here's a simple way to keep deciding well when the ground keeps moving.
Tuesday, October 27, 2026
There's one role almost every SME owner has avoided filling for a year or more — while quietly doing it themselves instead. Here's the Who Not How framework, and the three-step test that makes the hire obvious.
Tuesday, October 27, 2026
They nodded, asked great questions, said it's exactly what they need — then disappeared. Here's why warmth isn't a buying signal, and the three-message sequence that gets stalled deals talking again.
Tuesday, October 27, 2026
Most SME marketing describes the product and targets a demographic — and both miss why people actually buy. Here's the Jobs To Be Done framework, and how to find the job your business is really being hired to do.
Tuesday, October 27, 2026
Nearly half of businesses miss the target they set for themselves — and it's rarely because the team didn't try hard enough. Here's the three-number check that builds a 2027 target you can actually hit.