Sunday, November 01, 2026

A franchise network or an independent coach? Here is who each suits, what is publicly known about cost and guarantees, and the questions to ask before you sign. Checked 1 November 2026.

Every SME salesperson has felt it — the meeting that goes brilliantly, the contact who says "this is exactly what we need," the deal that then goes quiet for six weeks and dies. Search "how to close more sales" and you'll find scripts for the pitch. Almost nothing addresses the real reason B2B deals stall: your champion isn't the one signing the cheque, and they were never going to be enough on their own.

The Enemy: Selling to One Person

Most SME sales training still centres on a single relationship — build rapport, understand pain, present the solution, close. That model works for consumer sales and small-ticket transactions. It breaks down the moment your deal size grows enough to involve a buying committee, which research on B2B purchasing consistently shows now averages six to ten stakeholders even in mid-sized companies. Your champion can carry your case internally, but they can't win an argument they weren't in the room for.

The Framework: Multi-Threading the Deal

1. Map the Room — Before you invest more time, ask your champion directly who else needs to say yes, and what each of them cares about.

2. Arm, Don't Just Ask — Give your champion a one-page internal case they can forward, written in the language of the person who'll actually read it, not a sales deck.

3. Get Your Own Seat — Ask for a short call with the economic buyer or final approver directly, even fifteen minutes. A champion who can't get you that meeting is telling you something about how strong the deal really is.

"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."

— Curtis Hacon, Give A Sh!t

The Execution Gap

Most SME sales teams know the deal has stalled. What they don't do is go back into the account and multi-thread it, because it feels like admitting the relationship they built isn't enough. It isn't a personal failure — it's a structural one, and it's exactly the kind of pattern a sales process review with a coach catches before it costs you the quarter.

Quick Wins

  • Go through your current pipeline and flag every deal where you've only ever spoken to one contact.
  • For each flagged deal, ask your champion this week: "who else needs to be comfortable with this before it moves forward?"
  • Build one reusable one-pager your champions can forward internally without you in the room.

Key Takeaways

  • Identify every deal in your pipeline with only a single point of contact.
  • Map the full buying committee before assuming a stalled deal is dead.
  • Equip your champion with material built for the people they're selling to internally.
  • Request direct access to the economic buyer as a standard step, not an exception.

If your pipeline is full of deals that went quiet after a great first meeting, that's the pattern Kevin fixes first with you.

...and you become the owner whose good first meetings turn into signed deals.

Saturday, October 31, 2026

US owners lose 22 hours a month to financial admin and 56% get blindsided by a tax surprise. Here's the E-Myth fix that gets the books off your desk for good.

Saturday, October 31, 2026

41% of US owners say the cash-flow gap between money in and bills out is their top stressor. Here's why better follow-up won't fix it, and the three moves that stop the chase before it starts.

Saturday, October 31, 2026

63% of US small businesses say word of mouth is key to new customers. Here's how to build that into a system that still works when you're not personally chasing it.

Saturday, October 31, 2026

68% of US owners have delayed a major decision purely from fear of getting it wrong. Here's the 15-minute premortem test that gets you unstuck before you spend another dollar on it.

Friday, October 30, 2026

UK SME owners now spend almost twice as long on admin as on growth, per a fresh 2026 survey. Here's the three-step Weekly Execution Audit Kevin uses to help owners flip that ratio.

Friday, October 30, 2026

Only 30% of US owners finished 2025 with profits above expectations, down from 57% the year before. Here's the real reason growing revenue stopped meaning growing margin.

Friday, October 30, 2026

43% of US owners have hidden business stress from their own family. Here's why carrying it alone is the actual problem, and why Kevin hired his own coach.

Friday, October 30, 2026

If your business stops the moment you do, the problem isn't your team. It's how many of their problems you're still quietly carrying. Here's the fix, from a 1974 HBR classic.

Friday, October 30, 2026

One client had 123 customers. Eight of them delivered 42% of total revenue. Here's the A-B-C-D grading system that tells you which customers actually matter.

Friday, October 30, 2026

Nearly three in ten US owners name unpredictable demand as a top stressor. Here's the always-on marketing system (RACE) that replaces the feast-and-famine cycle.

Friday, October 30, 2026

If a prospect asked what makes you different, could you answer in one sentence? Here's the three-question positioning map that gets you there before your next pitch.

Thursday, October 29, 2026

Most sales die at silence, not at no. Here is how to build a first AI agent for sales follow-up in five steps, with a human in charge and NZ privacy and spam rules covered.

Thursday, October 29, 2026

AI speeds up whatever you point it at. Here is how to match it to the one link in your business that is actually limiting growth, before you spend on tools.

Thursday, October 29, 2026

36% of NZ SMEs use AI, but the smallest firms trail by 34 points. Here is a four-question test for choosing your first AI job, and a 30-day plan.

Thursday, October 29, 2026

Nearly half of SME owners say their business doesn't have a money problem — it has a time problem. Here's the 90-day Freedom Plan to fix it.