Monday, November 09, 2026
Half your enquiries drain you because your marketing is built to appeal to everyone. Seth Godin's Purple Cow and a real client story show SME owners how to find the one sentence that's actually remarkable.
You hired people specifically so you could stop doing everything yourself. You've now got a team, a payroll, maybe even a manager. And somehow the same decisions still land on your desk every single day. You want a business that runs without you standing over it. What you've actually built is a slightly more expensive version of doing everything yourself — because the work keeps boomeranging back.
It genuinely is faster, this one time. That's exactly the trap. Every time you take a task back instead of pushing it through properly, you teach your team that handing it to you is a safe, acceptable move. You haven't built a business with people in it — you've built a business with people standing next to you, waiting to hand things back.
Patrick Lencioni's work on team dysfunction found that a team only holds each other accountable once there's enough trust in the room to have an honest disagreement first. Skip straight to accountability without the trust, and people quietly route work back to you instead of resolving it with each other.
Kevin builds this into his own week on purpose. He creates his own deadlines by promising delivery dates to other people — clients, his team, even Simple-Growth's own content — because a deadline that only he knows about is the easiest one in the world to quietly slide. An external commitment is what actually gets things finished. The same trick works for anyone your team has promised something to.
Try this on one recurring task this week: the next time someone brings you a half-finished piece of work expecting you to finish it, hand it back with one question — ‘what do you think the next step is?’ — and wait for the answer before you say anything else. It feels slower the first few times, and it will cost you a day or two while people get used to it. It's also the exact moment the work starts belonging to them instead of you. Pair that with a visible list of who owns what, reviewed at the same time every week, and the boomerang effect fades fast, because there's nowhere left for the work to quietly land except where it was supposed to go in the first place. The owners who stick with this for a month report the same thing: the first week feels worse, not better, and then it isn't.
“Kevin has simplified a lot of the processes that have been floating in my head. It has made things easier to navigate as we begin to launch a new service offering to the market. I feel confident and able to do this, thanks to Kevin.”
— Estelle Kruse, Icehouse Coaching Programme
Taking a task back feels like leadership. It's actually the opposite — it's you doing their job and yours at the same time, for free. This isn't for you if you're a genuine solo operator with no one to hand anything to; that's a different problem entirely. If you've got a team and the work still lands on you, the gap usually isn't skill. It's a system nobody's built, and a habit of rescuing that nobody's broken — both easier to see from outside the business than from inside it.
If everything still runs through you despite having a team, that's the first system we rebuild.
Wednesday, September 30, 2026
Workers lose roughly ten hours a week to manual, repetitive tasks. Before your next hire, run the Automate-or-Hire Filter to find out if the role should exist at all.
Wednesday, September 30, 2026
Half your sales team hitting quota means the other half is being carried by one or two people whose method has never been written down. Here is how to fix that before someone resigns.
Wednesday, September 30, 2026
Seventy six percent of purchase decisions happen at the shelf, not in the weeks of advertising before it. Here is the Shelf Impact Audit for FMCG brands that have never actually tested their own packaging.
Wednesday, September 30, 2026
Your dashboard has too many numbers and no owner for most of them. Here is the Focus Metric Framework SME owners use to find the one number that actually drives growth this quarter.
Wednesday, September 30, 2026
Twelve million American businesses worth nearly $10 trillion need new owners within a decade - and most of them, as currently run, cannot be sold. Here is the three-part test that tells you whether yours is one of them, and what to fix first.
Wednesday, September 30, 2026
Bain found a 5 percent lift in customer retention can boost profits 25 to 95 percent. Here's the Cohort Retention Audit that reveals whether your growth is real or just replacing lost customers.
Wednesday, September 30, 2026
Research shows much of the feedback we receive is too comfortable to change anything. Here's the Pushback Test that reveals whether your business coach genuinely challenges you or just agrees.
Wednesday, September 30, 2026
APA-published research found task switching can cost up to 40 percent of productive time. Here's the Work-in-Progress Cap that stops SME owners starting everything and finishing nothing.
Wednesday, September 30, 2026
Gartner found B2B buyers now complete 80 percent of their journey before talking to a vendor. Here's the Pitch Refresh Audit that stops your sales team pitching to a buyer who already knows.
Wednesday, September 30, 2026
Nielsen found 92 percent of consumers trust recommendations from people they know over any advertising. Here's the Proof Asset Audit that puts your own customers' stories to work instead.
Wednesday, September 30, 2026
Most leadership teams spend less than an hour a month on strategy, and half spend none at all. Here is the protected-time system that fixes it, and why accountability is the missing ingredient.
Wednesday, September 30, 2026
93% of small business owners expect growth this year — but 75% no longer trust their own bank to fund it. Here's the Cash Flow Runway Check to close the gap.
Friday, September 25, 2026
Most strategic plans die quietly by March — not from a bad plan, but from no system to keep it alive. Here's the 90-minute review that fixes it.
Friday, September 25, 2026
Nearly half of buyers already ask AI platforms to recommend a business like yours. Here's how to make sure you're the one they mention.
Friday, September 25, 2026
Most SME owners discount before the buyer even objects — and call it good negotiating. Here's the sequence that stops you giving margin away for free.