Monday, November 09, 2026
Sales are up but the bank balance isn't following. Here's Marc Benioff's V2MOM — the one-page tool that turns a wish-list strategy into the few moves that actually protect your margin.
You hired people specifically so you could stop doing everything yourself. You've now got a team, a payroll, maybe even a manager. And somehow the same decisions still land on your desk every single day. You want a business that runs without you standing over it. What you've actually built is a slightly more expensive version of doing everything yourself — because the work keeps boomeranging back.
It genuinely is faster, this one time. That's exactly the trap. Every time you take a task back instead of pushing it through properly, you teach your team that handing it to you is a safe, acceptable move. You haven't built a business with people in it — you've built a business with people standing next to you, waiting to hand things back.
Patrick Lencioni's work on team dysfunction found that a team only holds each other accountable once there's enough trust in the room to have an honest disagreement first. Skip straight to accountability without the trust, and people quietly route work back to you instead of resolving it with each other.
Kevin builds this into his own week on purpose. He creates his own deadlines by promising delivery dates to other people — clients, his team, even Simple-Growth's own content — because a deadline that only he knows about is the easiest one in the world to quietly slide. An external commitment is what actually gets things finished. The same trick works for anyone your team has promised something to.
Try this on one recurring task this week: the next time someone brings you a half-finished piece of work expecting you to finish it, hand it back with one question — ‘what do you think the next step is?’ — and wait for the answer before you say anything else. It feels slower the first few times, and it will cost you a day or two while people get used to it. It's also the exact moment the work starts belonging to them instead of you. Pair that with a visible list of who owns what, reviewed at the same time every week, and the boomerang effect fades fast, because there's nowhere left for the work to quietly land except where it was supposed to go in the first place. The owners who stick with this for a month report the same thing: the first week feels worse, not better, and then it isn't.
“Kevin has simplified a lot of the processes that have been floating in my head. It has made things easier to navigate as we begin to launch a new service offering to the market. I feel confident and able to do this, thanks to Kevin.”
— Estelle Kruse, Icehouse Coaching Programme
Taking a task back feels like leadership. It's actually the opposite — it's you doing their job and yours at the same time, for free. This isn't for you if you're a genuine solo operator with no one to hand anything to; that's a different problem entirely. If you've got a team and the work still lands on you, the gap usually isn't skill. It's a system nobody's built, and a habit of rescuing that nobody's broken — both easier to see from outside the business than from inside it.
If everything still runs through you despite having a team, that's the first system we rebuild.
Friday, September 25, 2026
Your Q4 plan will likely be forgotten by February unless something forces it back into view every week. Here's the 15-minute ritual that keeps it alive.
Friday, September 25, 2026
The smartest owners often have the biggest blind spots, because nobody around them dares to point them out. Here's how to find yours before they cost you.
Friday, September 25, 2026
Growth is supposed to make winning customers cheaper. For most SMEs it does the opposite. Here's the audit that catches it before it erodes your margin.
Friday, September 25, 2026
97% of entrepreneurs grew through a new partnership this year — but half can't see what's actually happening inside it. Here's the 3-step Partner Visibility Audit that closes the gap.
Friday, September 25, 2026
Most SME strategy fails not from bad ideas but from changing course before the last one had a chance to work. Here's the 90-day commitment framework that fixes it.
Friday, September 25, 2026
85% of marketers feel confident about ROI — only 32% actually measure it. Here's the simple source-tracking system that tells you which marketing really works.
Friday, September 25, 2026
Existing customers are 60-70% more likely to buy again, yet most SME sales teams never ask the second question. Here's the add-on framework that fixes it.
Friday, September 25, 2026
Most SME owners plan Q4 revenue without planning the capacity to deliver it. Here's the one-hour Capacity Reality Check that catches the gap before October does.
Friday, September 25, 2026
Waiting to hire a coach until you're "big enough" doesn't save money — it delays the point where the advice starts compounding. Here's the payback framework.
Friday, September 25, 2026
Fewer than 0.5% of businesses ever reach $10M. Here's why growth stalls again at $5-10M, and the infrastructure audit that breaks through the second plateau.
Friday, September 25, 2026
FMCG value grew 3.4% in 2025 — but innovation volume fell 5.8%, propped up entirely by price. Here's the three-question test to run before your next product launch, so growth is real, not just repriced.
Friday, September 25, 2026
Most SME owners build next year's budget before locking next year's strategy — then wonder why the numbers don't add up. Here's the sequence that fixes it before Q4 planning starts.
Friday, September 25, 2026
Holiday spending has already shifted to October — and SME owners still planning a November launch are chasing demand that's gone. Here's the 10-week runway that gets ahead of it.
Friday, September 25, 2026
Most sales teams default to the same easy offer every time, leaving your highest-margin products unsold. Here's the Full Menu Selling framework that fixes it without a new script.
Friday, September 25, 2026
Recurring meetings that never resolve aren't a communication problem — they're a decision backlog costing your business real money. Here's the 3D Decision Rule that clears it.