Wednesday, November 04, 2026
Gallup found that 40% of US owner-employers hold a business plan, and owners with an informal plan reported more revenue growth than owners with none. Here is what that does and does not prove, and six moves to build your own. Checked 4 November 2026.
Before you spend on finding new customers, count how often your existing ones buy. Many owners assume customers buy monthly when they buy four times a year. In Kevin D'Ambros-Smith's Know Your Numbers training, lifting that from four to six is "like getting 50% more customers without doing any extra work." This guide gives you the three numbers and a 30-day test.
A disclosure first: Simple-Growth sells the Know Your Numbers training, so Kevin is not neutral. The arithmetic below is free and needs only last year's sales report. Updated 5 November 2026. Written for owners in New Zealand and the United States.
This is one part of a bigger question: why has my business stopped growing? Start there if you are not sure whether frequency is your weak link.
Take the last 12 months. Kevin's worked example uses round numbers so the maths is easy to follow:
Six purchases at $200 is $1,200 per customer instead of $800. Using Kevin's $1.2 million goal as the example: at $800 a customer you need 1,500 customers to get there. At $1,200 you need 1,000. The same goal needs a third fewer customers, and they are the customers who already know you. That is simple arithmetic on training numbers, not a forecast for your business.
Kevin's point in the training is the same one he makes about every number: it is easier to win 1,500 customers than 6,000 separate sales, and easier still to ask 1,000 customers to come back twice more a year.
The US Federal Reserve Banks' 2026 Report on Employer Firms, based on the 2025 Small Business Credit Survey, says: "Reaching customers and growing sales was the most commonly reported operational challenge." Most owners respond by trying to reach more strangers. Reach matters, but a customer you have already reached costs less to ask again. Check how often yours buy before you buy more attention.
Pick one number to watch. Kevin tells of a mountain bike park mechanic who was given a single KPI: greet 50 customers a day and offer a free bike check. About one bike in ten needed work, and daily revenue reached the $500 target. His line: "you've got to feed in people at the top to have the revenue pop at the bottom." Choose the action that feeds your number, then do it every day.
Divide average customer value by average sales value. Average customer value is 12 months of revenue divided by the customers who bought in that time. Average sales value is the same revenue divided by the number of sales.
Usually, because they already know and trust you, but your own numbers decide. Compare what it costs you to win a customer with what it costs to contact an existing one, then see which moves your revenue most.
Then frequency is not your lever, and reach or conversion is more likely the weak link. The eight-link check will tell you which.
Not sure which number to start with? Related reading: break a business constraint in 14 days without new spend and how to know every week whether you are making money. A 30-minute conversation will tell you which of your numbers is the real constraint.
Sources (checked 5 November 2026): Federal Reserve Banks, 2026 Report on Employer Firms (United States; 2025 Small Business Credit Survey, published 3 March 2026). The worked example and the bike park story are from Kevin D'Ambros-Smith's Know Your Numbers training. Last updated 5 November 2026.
Friday, September 25, 2026
The smartest owners often have the biggest blind spots, because nobody around them dares to point them out. Here's how to find yours before they cost you.
Friday, September 25, 2026
Growth is supposed to make winning customers cheaper. For most SMEs it does the opposite. Here's the audit that catches it before it erodes your margin.
Friday, September 25, 2026
97% of entrepreneurs grew through a new partnership this year — but half can't see what's actually happening inside it. Here's the 3-step Partner Visibility Audit that closes the gap.
Friday, September 25, 2026
Most SME strategy fails not from bad ideas but from changing course before the last one had a chance to work. Here's the 90-day commitment framework that fixes it.
Friday, September 25, 2026
85% of marketers feel confident about ROI — only 32% actually measure it. Here's the simple source-tracking system that tells you which marketing really works.
Friday, September 25, 2026
Existing customers are 60-70% more likely to buy again, yet most SME sales teams never ask the second question. Here's the add-on framework that fixes it.
Friday, September 25, 2026
Most SME owners plan Q4 revenue without planning the capacity to deliver it. Here's the one-hour Capacity Reality Check that catches the gap before October does.
Friday, September 25, 2026
Waiting to hire a coach until you're "big enough" doesn't save money — it delays the point where the advice starts compounding. Here's the payback framework.
Friday, September 25, 2026
Fewer than 0.5% of businesses ever reach $10M. Here's why growth stalls again at $5-10M, and the infrastructure audit that breaks through the second plateau.
Friday, September 25, 2026
FMCG value grew 3.4% in 2025 — but innovation volume fell 5.8%, propped up entirely by price. Here's the three-question test to run before your next product launch, so growth is real, not just repriced.
Friday, September 25, 2026
Most SME owners build next year's budget before locking next year's strategy — then wonder why the numbers don't add up. Here's the sequence that fixes it before Q4 planning starts.
Friday, September 25, 2026
Holiday spending has already shifted to October — and SME owners still planning a November launch are chasing demand that's gone. Here's the 10-week runway that gets ahead of it.
Friday, September 25, 2026
Most sales teams default to the same easy offer every time, leaving your highest-margin products unsold. Here's the Full Menu Selling framework that fixes it without a new script.
Friday, September 25, 2026
Recurring meetings that never resolve aren't a communication problem — they're a decision backlog costing your business real money. Here's the 3D Decision Rule that clears it.
Friday, September 25, 2026
Calling a coach only when something breaks isn't coaching — it's crisis management with a label on it. Here's why the Proactive Coaching Cadence delivers a stronger return.