Saturday, November 07, 2026
Quick Wins is a self-paced online masterclass of 15 sales strategies with templates and examples, $97 one payment. Who it suits, who should skip it, how it compares with other routes, and a 90-day way to use it. Checked 6 November 2026.
Saturday morning, and you're on the phone to the client who pays slowest, complains loudest, and changes the brief three times before every job. Meanwhile the client who actually keeps the business afloat hasn't heard from you in six weeks, because they never make a fuss — they just quietly pay on time and reorder. If that sounds familiar, you're not managing a customer base. You're managing whoever shouts.
The villain is a quiet one: the belief that all revenue is good revenue, so every customer earns the same attention, the same discount flexibility, the same Saturday phone call. It feels fair. It's also why some owners work flat out on turnover that barely moves the bank balance.
What you'll miss if this doesn't change: another year spent servicing the loudest half of your customer list, while the quiet, profitable half slowly drifts toward someone who does call them back.
I worked with a client who had 123 customers on the books. We sat down and actually graded them — not by gut feel, by revenue and margin, properly totted up. Eight customers. Just eight, out of 123. Those eight were worth $266,240 of the $630,220 the business turned over that year — well over 40% of revenue from under 7% of the customer list. Nobody had ever added it up before. The owner had been treating customer 9 and customer 119 as equally important, because on paper they looked the same: both "a customer."
"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."
— Curtis Hacon, Give A Sh!t
Here's the uncomfortable part: the clients draining your weekends are rarely your worst clients by revenue — they're just the ones who ask the most and pay the least in proportion to the noise they make. The fix isn't firing anyone in a dramatic way. It's simply knowing which eight to call first, and treating the discovery as data, not loyalty.
This isn't for you if you'd rather keep every customer exactly equal and keep working every Saturday to prove it. It is for you if you're ready to find out which eight customers are actually running your business.
If you've never actually graded your customer list, that's the one-hour exercise we'd start with.
Friday, September 04, 2026
A new study puts SME admin overload at $17,000 per employee a year — and finds AI tools alone aren't fixing it. Why systems have to come before software.
Friday, September 04, 2026
A business can grow revenue 40% in a year and be in more financial danger at the end of it than the start. Here's why fast growth without a cash plan is a warning sign, not a win.
Friday, September 04, 2026
The first ninety days of coaching are almost always productive. Here's why so many engagements quietly plateau around month six, and how to keep them accelerating.
Friday, September 04, 2026
If your business needs you in the room to keep functioning, you haven't built a business — you've built a demanding job. Here's how to test and fix that.
Friday, September 04, 2026
Chasing every enquiry equally is why sales teams stay busy and pipelines stay thin. Here's the qualification filter that protects your best sellers' time for leads that will actually close.
Friday, September 04, 2026
A shopper's eye moves across a shelf in under three seconds — if your packaging or marketing needs explaining, it's already lost. Here's what actually earns the second look.
Friday, September 04, 2026
Most growth plans set a revenue number and never check whether the business can actually deliver it. Here's how to build strategy around your real capacity constraint instead.
Friday, September 04, 2026
67% of SME owners fund growth mainly from personal savings, 38% from credit cards, and only 22% from a bank loan. Why that's a risk, not a strategy — and what a real capital plan looks like instead.
Friday, September 04, 2026
67.4% of small business owners know they need a price rise — only 31% have made it. Here's why pricing needs a system, not nerve, and what that system looks like for SME and FMCG owners.
Friday, September 04, 2026
Every scaling SME hits the same transition — from a business that runs on the founder's instincts to one that runs on a team making good decisions without checking first. Here's how the ones that navigate it deliberately do it.
Friday, September 04, 2026
Being "coachable" isn't a fixed trait some owners have and others don't — it's a decision made fresh every week. Here's what actually determines whether coaching sticks.
Friday, September 04, 2026
Your business isn't short of hours — it's short of decisions that don't require you personally. Here's how to find and remove the owner bottleneck, one decision at a time.
Friday, September 04, 2026
Most price objections aren't about the customer's budget — they're about a rep with no confident answer reaching for the easiest lever. Here's how to fix the sales conversation, not just the discount policy.
Friday, September 04, 2026
Chasing brand awareness on a limited budget is the fastest way to spend money without moving revenue. Here's the goal that actually fits a constrained marketing budget, and how to measure it.
Friday, September 04, 2026
Most SME strategy sessions produce energy and an impressive document — and almost no lasting change. Here's what a strategy session actually needs to produce, and how to turn it into real execution.