Saturday, November 07, 2026
An NZ distributor wanted confidence in its pricing and freight costs. Here is what changed, what we can and cannot say, and how to copy the approach this month.
If you run a business with a handful of people to a few dozen, and you are weighing Scaling Up against a coach, you are really choosing between two different kinds of help: a structured growth framework delivered by a certified partner, or a coach who finds your single biggest constraint and fixes it first. Both can work. This guide sets out what Scaling Up says it costs, who it tends to suit, and where Simple-Growth fits, so you can choose without second-guessing it.
Last updated 10 November 2026.
Disclosure. Simple-Growth is Kevin D'Ambros-Smith's coaching business, so it is not a neutral party. Every Scaling Up figure below comes from Scaling Up's own pricing page, opened on 9 November 2026 and re-checked on 10 November 2026. Simple-Growth has not used or been paid by Scaling Up, and results vary for every business.
Scaling Up's pricing page says companies have spent "anywhere from a mere $20 to $200,000 per year on an ongoing basis," depending on how much support they want. It sets out four tiers.
| Tier | What the page says | Price shown |
|---|---|---|
| Self-guided | The Scaling Up book and open-source one-page tools | About $20 for the paperback |
| One-time investment | Public workshop, online Master Course, or private workshop | $295-$495 per executive for a public workshop; $5,990 for three people for the 13-week online Master Course; $6,000-$16,000 for a private workshop |
| Annual investment | Certified coach retainer, software, and the Scaling Up Master's Program | $40,000-$120,000 a year for a coach retainer; Scoreboard software $10-$15 per user per month; $60,000 a year for the Master's Program |
| Outsourced leadership | A coach acting as an outsourced executive leader | $15,000 a month |
Three other details matter for a buyer. The page says full implementation takes 18 to 36 months and that the average coaching engagement is about three years. It offers a Short Pay promise: if a client feels value was not delivered, it may pay what it considers the services were worth. And it offers a free 30-minute call with a certified coach and a free 4 Decisions Assessment debrief.
Scaling Up is organized around four decisions: People, Strategy, Execution and Cash. That is a clear, well-known structure, and the page backs it with a long track record (it says 30 years, over 12,000 companies coached directly). Those are Scaling Up's own claims.
Simple-Growth starts from one question: what is the real constraint stopping you from getting the income, time or freedom you want? It finds that constraint first, then fixes it, before you spend another dollar. The Simple-Growth System covers four pillars: business strategy, marketing and communications, sales, and productivity and implementation.
Kevin has coached 200+ businesses one-on-one across 30+ industries since 2017, after more than 30 years in business. You can start with a free 30-minute call, or with one of three self-paced programs with published prices: Quick Wins ($97), Making It Happen ($297) and Know Your Future ($497), each with a 30-day money-back guarantee.
| If this sounds like you | Scaling Up may suit | A coach or program may suit |
|---|---|---|
| You have an executive team and want a full operating rhythm (daily huddles, quarterly planning, scoreboards) | Yes, that is its core design | Possible, but you would want a coach to support a framework, not replace it |
| Your budget is under $10,000 this year | The book, tools, a public workshop or the free assessment call | A $97-$497 program, or one-on-one coaching scoped to one problem |
| You are the bottleneck and need one clear priority this quarter | It will surface priorities, over an 18-36 month horizon | A diagnostic-first coach is built for this |
| You want to test fit before committing | Free 30-minute call; public workshop | Free 30-minute call; low-priced program with a 30-day guarantee |
| You want a long-term retained coach | Annual retainers are the model | Yes, if the coach is the right fit; ask for scope and exit terms |
If you are not sure which side of this table you are on, start small. Book the free 30-minute call, or work through Quick Wins ($97) and see what moves in 30 days. If your business already has a strong team and the pain is coordination, a framework like Scaling Up may be the better fit, and Simple-Growth will tell you so.
Quick answers
Is Scaling Up worth it for a small business? It depends on size, budget and appetite for a multi-year program. Scaling Up's own page shows entry points from about $20, with coach retainers from $40,000 a year.
Can I use a coach and a framework together? Yes. Many owners use a framework for structure and a coach for accountability and judgment.
What does Simple-Growth cost? The three programs are $97, $297 and $497. One-on-one coaching is scoped to the business; the free call is the place to ask.
Does Simple-Growth guarantee results? No. Results vary. The programs carry a 30-day money-back guarantee.
Sources: Scaling Up pricing packages (USA, opened 9 November 2026, re-checked 10 November 2026). Programs: Quick Wins, Making It Happen, Know Your Future.
Sunday, September 13, 2026
FMCG suppliers just got scored on 38 retailer-relationship competencies — and the results reveal a growth capability gap hiding behind operational excellence. Here's the two-bucket audit to fix it before your next category review.
Thursday, September 10, 2026
82% of small business owners are confident about growth — but 53% say a lack of customer demand is their biggest obstacle right now. Here's the framework to tell which one you're building.
Thursday, September 10, 2026
Export feels like the natural next step for a ranged FMCG brand — but it's a different business, not a bigger version of the same one. Here's the validation sequence that protects you.
Thursday, September 10, 2026
A certificate proves someone studied coaching — not that they've built or fixed a real business. Here's the vetting checklist that actually predicts results.
Thursday, September 10, 2026
Your calendar isn't a record of what you value — it's a record of what you haven't said no to. Run the audit that shows the real gap and how to close it.
Thursday, September 10, 2026
Most stalled SME deals aren't lost to a competitor — they're lost to silence. Here's the Urgency Ladder framework that turns "went quiet" into a real answer.
Thursday, September 10, 2026
Your website works 24 hours a day, yet most SME sites haven't been touched in years. Run the five-minute audit that shows exactly where it's losing you customers.
Thursday, September 10, 2026
Most SME owners make their biggest calls alone, with no one qualified to challenge them. Here's how to build a "kitchen cabinet" that gives you real strategic pushback — without a formal board.
Wednesday, September 09, 2026
Revenue is climbing and you feel like you're winning — until you check what's actually left over. Here's the simple two-number habit that stops growth from quietly eating your margin.
Wednesday, September 09, 2026
Your accountant, a podcast, a mastermind group and a mate all just told you something different about your business. Here's how to audit that noise and consolidate around one voice that actually knows your numbers.
Wednesday, September 09, 2026
Every new hire without a system takes twice as long to become productive, and you end up re-explaining the same things forever. The 90-Day Ramp Map fixes that in four steps.
Wednesday, September 09, 2026
Your best salesperson might be the one quietly eating your margin. Here's how to audit and rebuild your commission structure so it rewards the sales that actually grow your business.
Wednesday, September 09, 2026
Most SME owners quietly go quiet on marketing right when customers are buying the most. Here's the simple plan to hold your ground through Nov-Jan without burning out your team or your budget.
Wednesday, September 09, 2026
That pricing review, that org chart, that product line nobody will kill — they're not neutral. Learn how to spot and pay down the strategic debt quietly taxing every decision you make.
Wednesday, September 09, 2026
Most business owners survive the slow season and wait for trading to pick up. The ones who grow fastest use the quiet to fix last peak's bottlenecks, cross-train their teams, and renegotiate supplier terms.