Saturday, November 07, 2026

Haven't paid yourself properly in months and haven't said so out loud? You're far from alone, and the silence is doing more damage than the number itself.

It’s 9pm, the kids are in bed, and you’re doing the invoicing because nobody else can be trusted with it, right after you did the books and right before you remember the tax return is due. You tell yourself this is temporary, that it’ll ease up once the business is bigger. It won’t — not unless something about how you spend your time actually changes.

You’re not lazy and you’re not disorganised. US research from Xero’s 2026 Emotional Tax Return study puts the average small business owner at roughly 22 hours a month on financial admin alone, with 56% blindsided by a tax surprise during the year. That’s nearly three working days a month spent on tasks that don’t grow the business — they just keep it from falling over.

I’m not here to tell you to work harder. I’m here to show you the one question that frees up most of those 22 hours.

The More-Hours Myth

The advice most owners get is some version of “get up earlier” or “block your calendar.” That treats the symptom. The real problem is that you’re trying to be excellent at everything — sales, delivery, the books, the tax, the hiring — when excellence at everything is simply not available to one person. The villain isn’t your work ethic. It’s the belief that doing it all yourself is the responsible option.

The ONE Thing: Gary Keller’s Focusing Question

Gary Keller and Jay Papasan built a whole book, and a whole way of working, around one question: what’s the one thing you can do such that, by doing it, everything else becomes easier or unnecessary? Applied to an overloaded owner, it’s brutally simple — the books and the tax aren’t your one thing, no matter how long you’ve been doing them. Handing them to a bookkeeper or an accountant isn’t weakness. It’s the single highest-leverage move most owners in your position haven’t made yet.

I used to be a recovering perfectionist myself — redrafting emails and decks endlessly before anything went out the door. What changed it wasn’t more discipline. It was accepting that something published at 70 to 80% beats something perfect that never leaves your drafts folder, because it can’t work for you until it’s actually out in the world. The same logic applies to admin: a bookkeeper who gets your numbers 90% right, fast, beats you doing them 100% right, late, at 9pm, after everyone else is asleep.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa, Icehouse Coaching Programme

Why You’re Still Doing It Yourself

You already know you should hand this off. The reason you haven’t is trust — it’s your money, your risk, and letting go feels like losing control of the one part of the business you can actually see clearly. That’s a real fear, not a silly one, and it’s exactly where a second pair of eyes helps: building the handover properly, with the right checks in place, so letting go doesn’t mean losing visibility.

This isn’t for you if control matters more to you than your evenings. The ONE Thing only works if you’re willing to be genuinely average at the tasks that aren’t yours to be excellent at.

This Week’s Move

  • List every task you did last week that wasn’t sales, delivery or leadership.
  • Circle the one that would cost the least to hand off and the most time to keep doing.
  • Get one quote from a bookkeeper or VA this week — just a quote, not a commitment.

Key Takeaways

  • Name your one thing — the task only you can do that makes everything else smaller.
  • Hand off the books and the tax before they cost you another evening.
  • Publish at 70 to 80% rather than chase 100% that never ships.
  • Could you list what you did last Tuesday night, hour by hour? That list is your answer.

If you’re still doing the books, the invoicing and the tax at 9pm, that’s the first thing Simple-Growth helps you hand off properly.

Sunday, October 04, 2026

The personal touch that built your reputation at ten staff quietly becomes the bottleneck that breaks it at thirty. Here is how to turn a habit into a system before it costs you.

Sunday, October 04, 2026

Most owners check star ratings and warm adjectives before hiring a coach. Here is the three-detail test that tells you whether a review is evidence or decoration.

Sunday, October 04, 2026

The Christmas shutdown is about eleven weeks away. Here is the one-page-per-role handover document that decides whether you actually switch off this year.

Sunday, October 04, 2026

The biggest sales research study ever run found the best reps ask, they don't tell. Here is the SPIN method, and the four questions that come before any pitch.

Sunday, October 04, 2026

No ad budget doesn't mean no reach. Here is the Dream 100 method for finding the audiences that already trust your exact customer, and earning your way in.

Sunday, October 04, 2026

Most SME growth plans are really just wishlists with a due date. Here is the two-question strategic choice cascade that turns good ideas into an actual strategy.

Sunday, October 04, 2026

Burger King sold Whoppers for one cent, but only within 600 feet of a McDonald's. Here is the small-business version of that play, for under $5k.

Sunday, October 04, 2026

Customers rank quality and service three times higher than price, yet a third of marketers admit they can't say what makes their brand different. Here's the three-step audit that fixes the real problem before you touch your price list.

Sunday, October 04, 2026

Most growth plans start with finding new customers. The cheapest lever is usually already inside the transaction happening right now - here's the Checkout Audit that finds it.

Sunday, October 04, 2026

Most owners call a coach only once something's broken. The data on mentored businesses says the real value compounds earliest - here's the Two Doors test for deciding when.

Sunday, October 04, 2026

Owners feel busy all day and still don't move the business forward. The research says task-switching is the hidden cost - here's the Three-Block Day that gets the best hours back.

Sunday, October 04, 2026

Owners chase new leads every Q4 while a cheaper, warmer list of past customers sits untouched. Here's the four-step Win-Back Sequence and the real economics behind it.

Sunday, October 04, 2026

SME websites and pitches default to telling their own story. The research says customers skim past most of it looking for themselves - here's the StoryBrand framework that fixes it.

Sunday, October 04, 2026

Most SME growth plans default to out-competing everyone else on the same crowded turf. Blue Ocean Strategy's own data says that's the lower-profit path - here's the four-question grid that finds the faster one.

Sunday, October 04, 2026

Most SME owners blame a lost customer on price. New 2026 research says it is almost always one unresolved issue instead. Here is the three-step audit to find your real loyalty leak.