Tuesday, October 27, 2026
Most SME marketing describes the product and targets a demographic — and both miss why people actually buy. Here's the Jobs To Be Done framework, and how to find the job your business is really being hired to do.
You took two days off last month. You spent one of them on your phone anyway, answering questions that, if you're honest, your team could have answered themselves — if they'd been allowed to. You know the feeling of walking back in on day three to a pile of decisions waiting, each one too small to justify having been bothered, and large enough, stacked together, that you wonder what you're actually paying people for. You can build a business that runs without you in the room. The fix isn't a better team. It's figuring out whose problem you've been quietly carrying.
In a 1974 Harvard Business Review article still taught today, William Oncken Jr. and Donald Wass described every unresolved problem as a monkey sitting on someone's back. The villain isn't your team's ability. It's the moment someone walks in with a problem and, without either of you quite noticing, the monkey jumps from their back to yours. You say, reasonably, leave it with me, I'll have a think — and congratulate yourself on being a supportive boss. What actually happened is you took on their work, and they walked out lighter while you walked around carrying one more thing nobody else can finish without you.
You don't fix this by working harder at saying yes faster. You fix it by changing what happens in the thirty seconds after someone brings you a problem.
I've had to learn this one the hard way myself. For years I struggled to say no — every yes to someone else's request was a yes to their goal and a no to mine, and I didn't notice how many monkeys I was collecting until my own week was full of other people's problems and none of my own priorities. These days I block my diary until midday Monday and mid-morning Tuesday, every week, for nothing but my own thinking. It's the single change that's protected more of my time than any productivity app ever has.
"Kevin had a no-nonsense approach and tackled the issues head on. Accountability was the key."
— Ashley Berrysmith, Icehouse Coaching Programme
Here's the real obstacle: handing a problem back feels, in the moment, like being unhelpful. It isn't. It's the only thing that actually builds a team capable of solving its own problems instead of forwarding them to you. Most owners know this. Almost none hold the line on day one of trying it, because the first time someone looks stuck, instinct says rescue them. That's exactly where an outside accountability partner earns their keep — not doing the thinking for you, but holding you to the handback when your instinct says take it back.
This isn't for you if being needed for every decision feels like proof you're essential. It's for you if you're ready to build a business that can run a Friday afternoon without a single call to you.
If you can't remember your last real day off, that's usually the first thing we fix together.
Sunday, September 06, 2026
A 2026 survey of 1,500 business owners found 32% have never taken a full week off. Kevin D'Ambros-Smith on why that's a systems problem, not dedication — and what the regret data reveals about coaching and support.
Sunday, September 06, 2026
Most SME growth plans have one forecast and no backup. Here's how to build a 90-day roadmap with base, stretch, and contraction scenarios — plus the trigger points that tell you when to act.
Friday, September 04, 2026
New 2026 data shows only 6% of SME owners feel ready to grow. Kevin D'Ambros-Smith breaks down why the barriers everyone blames are shared by every owner — and what actually separates the 6% who feel ready.
Friday, September 04, 2026
88% of business leaders are confident about growth in 2026 — the highest since 2019. But 74% worry about cybersecurity and only 12% plan on a rolling basis. Here's why confidence without a planning system is exposure, not readiness.
Friday, September 04, 2026
Landing the big account feels like the win that changes everything. Here's how to spot customer concentration risk before one client's decision decides your year.
Friday, September 04, 2026
"It felt useful" isn't a return on coaching. Here's how to actually measure whether a business coaching engagement is working — and what to do if it isn't.
Friday, September 04, 2026
Decision fatigue, not hours worked, is what wrecks an owner's judgment by Thursday. Here's how to batch routine decisions and protect the ones that actually need you.
Friday, September 04, 2026
The highest-probability sale in your business is sitting in your existing customer file. Here's how to systemise cross-sell and upsell instead of leaving it to chance.
Friday, September 04, 2026
Claims about your own business don't convert — customer proof does. Here's how to systemise the kind of proof that actually moves prospects, on any marketing budget.
Friday, September 04, 2026
A new 2026 survey of 1,305 owners found only 20% would trust AI alone with a major growth decision — most still want a human in the room. Here's what that, and what owners really call "winning," means for your business.
Friday, September 04, 2026
Most owners build strategy around growth targets, not whether the business would survive a buyer's due diligence. Here's why the exit-ready test is the sharpest strategy audit you're not running.
Friday, September 04, 2026
Hiring too early burns cash on capacity you don't need yet; hiring too late caps growth before anyone admits it. Here's how to time headcount off real capacity signals instead of a gut feeling.
Friday, September 04, 2026
Friends validate the decision you've already made. A good coach asks what's actually underneath it. Here's why that single question is the real value of business coaching — and why it's meant to be uncomfortable.
Friday, September 04, 2026
Constant switching between finance, sales, and operations quietly drains an SME owner's decision quality all day long. Here's how day-theming groups similar work together and ends the context-switching tax.
Friday, September 04, 2026
A single price turns every sale into a yes-or-no decision on cost alone. Here's why packaging your offer into three tiers changes the conversation, protects margin, and closes more deals without discounting.