Sunday, November 08, 2026
A free clinic, a $295 + GST mentor, half-funded training or a paid coach: which rung suits your business, and how to avoid paying for the same thing twice.
You've known for months that your prices need to go up. Costs have crept, your margin's thinner than it was, and you've done the maths more than once. And you still haven't sent the email. You want to charge what the work is actually worth. What's stopping you isn't the maths — it's the fear that the moment you do, every one of your customers quietly walks to someone cheaper.
In the US Census Bureau's Business Trends and Outlook Survey, employers with one to four staff expect the prices they pay to rise 54.7% of the time over the next six months — but only 33.4% expect to raise what they charge. That gap doesn't close itself. It closes when you stop treating price as the thing customers judge, and start treating value as the thing you've never actually spelled out.
Alex Hormozi's Grand Slam Offer framework boils value down to one equation: value rises with the dream outcome and the likelihood you'll deliver it, and falls with the time and effort it costs the customer. Raise the top, shrink the bottom, and the price barely matters.
Early in his agency career, Kevin worked on a well-known food brand that plenty of people assumed was a commodity nobody would ever pay a premium for. The campaigns that actually worked weren't built on a cheaper jar. They were built on genuine insight into why people loved or loathed it so strongly — insight deep enough to justify standing out instead of blending in on price. The lesson transfers directly: the businesses that get away with charging properly are the ones who understood their customer's real want before they ever talked about the number.
Try this before you touch a single price list: call three of your best customers and ask them, in their own words, what changed for them after they bought from you — not what they bought, what actually got better. Write their answers down verbatim. That's your dream outcome, proven, in language you didn't invent. Most owners discover their own pitch has been undervaluing the result for years, talking about the service instead of the outcome it buys. Raise the price on the strength of that answer, not a guess about what the market will bear, and the conversation about money gets a lot shorter — because you're no longer the one who has to make the case for it.
“Kevin doesn't just present — he electrifies the room and drives massive, real-world value! He drops game-changing insights and actionable shortcuts that show businesses exactly how to turn everyday customers into raving, loyal fans — and acquire new ones faster than ever thought possible.”
— Gareth Bayliss, Sales Manager, The Icehouse
The fear isn't irrational — some customers genuinely will leave over a few dollars. But those are rarely the customers carrying your margin, and losing the wrong ones at a higher price can leave you better off than keeping everyone at today's price. This isn't for you if your whole offer really is the cheapest option in the market — that's a real strategy, just a different one. For everyone else, the number you're scared of is smaller than the cost of staying where you are.
If you've been sitting on a price rise for months, that's a five-minute conversation, not a five-month decision.
Wednesday, September 09, 2026
Revenue is climbing and you feel like you're winning — until you check what's actually left over. Here's the simple two-number habit that stops growth from quietly eating your margin.
Wednesday, September 09, 2026
Your accountant, a podcast, a mastermind group and a mate all just told you something different about your business. Here's how to audit that noise and consolidate around one voice that actually knows your numbers.
Wednesday, September 09, 2026
Every new hire without a system takes twice as long to become productive, and you end up re-explaining the same things forever. The 90-Day Ramp Map fixes that in four steps.
Wednesday, September 09, 2026
Your best salesperson might be the one quietly eating your margin. Here's how to audit and rebuild your commission structure so it rewards the sales that actually grow your business.
Wednesday, September 09, 2026
Most SME owners quietly go quiet on marketing right when customers are buying the most. Here's the simple plan to hold your ground through Nov-Jan without burning out your team or your budget.
Wednesday, September 09, 2026
That pricing review, that org chart, that product line nobody will kill — they're not neutral. Learn how to spot and pay down the strategic debt quietly taxing every decision you make.
Wednesday, September 09, 2026
Most business owners survive the slow season and wait for trading to pick up. The ones who grow fastest use the quiet to fix last peak's bottlenecks, cross-train their teams, and renegotiate supplier terms.
Wednesday, September 09, 2026
When coaching starts feeling comfortable, most owners think they've outgrown their coach. Usually they've just outgrown the scope. Here's how the Scope Reset Conversation keeps a great coaching relationship producing great results.
Wednesday, September 09, 2026
At five people, the founder is the system. At twelve, that system breaks. The Ten-Employee Wall is a predictable structural failure — and here's the Systems Reset framework that gets you through it.
Wednesday, September 09, 2026
January is the hardest month to sell in — and the work that prevents the January gap needed to start in September. Here's the 90-Day Pipeline Bridge framework that fills the gap before it opens.
Wednesday, September 09, 2026
Category managers at major retailers are making their Q1 2027 ranging decisions right now. Most FMCG founders find out too late. Here's the Buyer-Ready Proof Pack framework that gets you into the conversation.
Wednesday, September 09, 2026
Most businesses plan for Q4 in January — after it's already over. The owners who consistently outperform their peers write their Q4 plan in September, while there's still time to act on what they find.
Wednesday, September 09, 2026
A new survey shows the average small business owner is running five jobs at once — and burning 200+ hours a year proving it. Here's the two-hat framework that gets your time back within 90 days.
Tuesday, September 08, 2026
New 2026 consumer data shows most shoppers are value-seekers, not bargain hunters — yet 95% still rate brand trust as important. Here's the six-point test your FMCG brand must pass to earn the sale without discounting.
Tuesday, September 08, 2026
New 2026 grocery data shows branded FMCG products are being promoted twice as often as private label — and still losing share and loyalty. Kevin D'Ambros-Smith on why discounting harder is the wrong fix, and what pricing architecture looks like instead.