Sunday, November 08, 2026
A Cambridge, NZ plumbing business turned culture into its brand and grows even in the quiet months. Here’s the Net Promoter System fix for feast-or-famine growth.
You've known for months that your prices need to go up. Costs have crept, your margin's thinner than it was, and you've done the maths more than once. And you still haven't sent the email. You want to charge what the work is actually worth. What's stopping you isn't the maths — it's the fear that the moment you do, every one of your customers quietly walks to someone cheaper.
In the US Census Bureau's Business Trends and Outlook Survey, employers with one to four staff expect the prices they pay to rise 54.7% of the time over the next six months — but only 33.4% expect to raise what they charge. That gap doesn't close itself. It closes when you stop treating price as the thing customers judge, and start treating value as the thing you've never actually spelled out.
Alex Hormozi's Grand Slam Offer framework boils value down to one equation: value rises with the dream outcome and the likelihood you'll deliver it, and falls with the time and effort it costs the customer. Raise the top, shrink the bottom, and the price barely matters.
Early in his agency career, Kevin worked on a well-known food brand that plenty of people assumed was a commodity nobody would ever pay a premium for. The campaigns that actually worked weren't built on a cheaper jar. They were built on genuine insight into why people loved or loathed it so strongly — insight deep enough to justify standing out instead of blending in on price. The lesson transfers directly: the businesses that get away with charging properly are the ones who understood their customer's real want before they ever talked about the number.
Try this before you touch a single price list: call three of your best customers and ask them, in their own words, what changed for them after they bought from you — not what they bought, what actually got better. Write their answers down verbatim. That's your dream outcome, proven, in language you didn't invent. Most owners discover their own pitch has been undervaluing the result for years, talking about the service instead of the outcome it buys. Raise the price on the strength of that answer, not a guess about what the market will bear, and the conversation about money gets a lot shorter — because you're no longer the one who has to make the case for it.
“Kevin doesn't just present — he electrifies the room and drives massive, real-world value! He drops game-changing insights and actionable shortcuts that show businesses exactly how to turn everyday customers into raving, loyal fans — and acquire new ones faster than ever thought possible.”
— Gareth Bayliss, Sales Manager, The Icehouse
The fear isn't irrational — some customers genuinely will leave over a few dollars. But those are rarely the customers carrying your margin, and losing the wrong ones at a higher price can leave you better off than keeping everyone at today's price. This isn't for you if your whole offer really is the cheapest option in the market — that's a real strategy, just a different one. For everyone else, the number you're scared of is smaller than the cost of staying where you are.
If you've been sitting on a price rise for months, that's a five-minute conversation, not a five-month decision.
Monday, September 07, 2026
A 2026 Fed survey of 6,525 small businesses found owner confidence at a 6-year low — while actual revenue, employment and profitability held steady. Why the gap, not the economy, is the real risk for SME and FMCG owners.
Sunday, September 06, 2026
Burst campaigns reset to zero every time. Here's why a sustainable weekly cadence beats an intense one-month push, and how to protect it through the slow months.
Sunday, September 06, 2026
Most SME sales forecasts are built by adding up pipeline value — and it's almost always wrong. Here's how exit criteria, deal age, and weighted forecasting fix it.
Sunday, September 06, 2026
Most of what fills an owner's calendar isn't driving results. Here's how to run a structured 80/20 audit that identifies the real 20% — and what to do with the rest.
Sunday, September 06, 2026
One-on-one coaching diagnoses and designs strategy. A peer accountability group enforces it. Here's why the combination produces follow-through that neither achieves alone.
Sunday, September 06, 2026
Organic growth isn't the only path. Here's how well-chosen SME acquisitions can compress years of growth into one transaction — and where most owners get the due diligence wrong.
Sunday, September 06, 2026
Most SME roadmaps fail from what they never remove, not what they add. Here's the three-question kill list to run before your next planning cycle — and why pruning, not adding, is what actually frees up growth capacity.
Sunday, September 06, 2026
Paid social and search rent attention you don't own. Your email list is the one channel most SMEs already have permission to use — and almost never invest in properly. Here's how to turn it into a real asset.
Sunday, September 06, 2026
Most sales training focuses on the pitch and the close. The call is usually already lost in the first five minutes. Here's the agenda-set and diagnostic sequence that fixes it — at the team level, not just for one rep.
Sunday, September 06, 2026
Delegation doesn't fail because your team can't do the work — it fails because nobody defined what "done" looked like before the task started. Here's the four-part handoff that fixes it.
Sunday, September 06, 2026
Self-funded expansion runs out of capital and management bandwidth before it runs out of market opportunity. Here's the franchise-readiness test and how to compare licensing against scaling it yourself.
Sunday, September 06, 2026
Business coaching has borrowed a lot from therapy's language, and it's blurred an important line. A coach uses psychology to find what's blocking you — then converts it into a dated business action, every time. Here's where the line sits.
Sunday, September 06, 2026
A 2026 survey of 1,500 business owners found 32% have never taken a full week off. Kevin D'Ambros-Smith on why that's a systems problem, not dedication — and what the regret data reveals about coaching and support.
Sunday, September 06, 2026
Most SME growth plans have one forecast and no backup. Here's how to build a 90-day roadmap with base, stretch, and contraction scenarios — plus the trigger points that tell you when to act.
Friday, September 04, 2026
New 2026 data shows only 6% of SME owners feel ready to grow. Kevin D'Ambros-Smith breaks down why the barriers everyone blames are shared by every owner — and what actually separates the 6% who feel ready.