Tuesday, October 27, 2026

They nodded, asked great questions, said it's exactly what they need — then disappeared. Here's why warmth isn't a buying signal, and the three-message sequence that gets stalled deals talking again.

If you cancelled every meeting on your calendar for the next two weeks, would your business actually slow down — or would some of it speed up? Harvard Business Review's review of meeting research found that about 70% of meetings kept employees from completing the very work the meeting was supposedly about. That figure covers employees generally, not SME owners specifically, but anyone who has sat through a status update that could have been a two-line message knows exactly which category they're in.

After over 30 years running meetings at agencies and inside nine businesses of my own, I've never once seen a business get more done by having more meetings. I've seen plenty get more done by replacing a tangle of ad-hoc catch-ups with one deliberate rhythm.

The Meeting Habit Nobody Designed on Purpose

The enemy here isn't meetings themselves — it's the meeting calendar that grew by accident. A weekly catch-up here, a one-off project update there, a client call that somehow became a standing Tuesday slot eighteen months ago and never got un-booked. Nobody sat down and designed this calendar; it accreted, one "let's just get something in the diary" at a time. By the time a business reaches ten or fifteen people, the owner can lose a third of their working week to meetings that were never actually redesigned once their original reason had passed.

Verne Harnish's Meeting Rhythm, Sized for an SME

Harnish's Rockefeller Habits sets out a cadence built for fast-growing companies. At SME scale, it collapses to four decisions:

  • Daily huddle, 10–15 minutes. What's blocking today, nothing else. No status reports, no laptops open.
  • Weekly tactical, 45–60 minutes. The numbers that matter this week, and the two or three issues actually worth the whole team's time to solve together.
  • Monthly or quarterly strategic, half a day. Step back from the week-to-week grind and check the plan is still the right plan.
  • Everything else gets a decision, not a slot. Either it's a two-minute conversation that never needed a calendar invite, or it belongs in one of the three rhythms above. There is no fourth category.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa

Why Owners Who've Heard of This Still Run Eleven Meetings a Week

Redesigning the calendar means telling someone whose standing meeting you're cancelling that it wasn't actually earning its slot — an uncomfortable conversation to have alone. It's a far easier conversation when an outside adviser is the one asking the question, "what is this meeting actually for, now?", because it reads as structural, not personal.

Key Takeaways

  • Recognise that roughly 70% of meetings, per HBR's review of the research, stop the work they're meant to enable.
  • Replace an accidental meeting calendar with four deliberate rhythms: daily, weekly, monthly/quarterly, and everything-else.
  • Cut any meeting that doesn't clearly belong to one of those three rhythms.
  • Bring in an outside view to ask the uncomfortable "what's this actually for" question before year-end chaos makes it worse.

If you can't remember the last time you cancelled a recurring meeting rather than added one, that's worth a look before this year's plan runs out of road.

Friday, September 25, 2026

Most SME strategy fails not from bad ideas but from changing course before the last one had a chance to work. Here's the 90-day commitment framework that fixes it.

Friday, September 25, 2026

85% of marketers feel confident about ROI — only 32% actually measure it. Here's the simple source-tracking system that tells you which marketing really works.

Friday, September 25, 2026

Existing customers are 60-70% more likely to buy again, yet most SME sales teams never ask the second question. Here's the add-on framework that fixes it.

Friday, September 25, 2026

Most SME owners plan Q4 revenue without planning the capacity to deliver it. Here's the one-hour Capacity Reality Check that catches the gap before October does.

Friday, September 25, 2026

Waiting to hire a coach until you're "big enough" doesn't save money — it delays the point where the advice starts compounding. Here's the payback framework.

Friday, September 25, 2026

Fewer than 0.5% of businesses ever reach $10M. Here's why growth stalls again at $5-10M, and the infrastructure audit that breaks through the second plateau.

Friday, September 25, 2026

FMCG value grew 3.4% in 2025 — but innovation volume fell 5.8%, propped up entirely by price. Here's the three-question test to run before your next product launch, so growth is real, not just repriced.

Friday, September 25, 2026

Most SME owners build next year's budget before locking next year's strategy — then wonder why the numbers don't add up. Here's the sequence that fixes it before Q4 planning starts.

Friday, September 25, 2026

Holiday spending has already shifted to October — and SME owners still planning a November launch are chasing demand that's gone. Here's the 10-week runway that gets ahead of it.

Friday, September 25, 2026

Most sales teams default to the same easy offer every time, leaving your highest-margin products unsold. Here's the Full Menu Selling framework that fixes it without a new script.

Friday, September 25, 2026

Recurring meetings that never resolve aren't a communication problem — they're a decision backlog costing your business real money. Here's the 3D Decision Rule that clears it.

Friday, September 25, 2026

Calling a coach only when something breaks isn't coaching — it's crisis management with a label on it. Here's why the Proactive Coaching Cadence delivers a stronger return.

Friday, September 25, 2026

Most SME growth ceilings are self-imposed, not market-imposed — built by founder control, outdated systems, and internal structure. Here's the Ceiling Test that reveals it.

Friday, September 25, 2026

Small business AI adoption hit 74% this year, with real ROI: $4,100 saved annually on scheduling and payroll alone. But the smallest businesses, who need the time back most, adopt it least.

Tuesday, September 22, 2026

NZ business confidence just held near a multi-year high — but ANZ's own August data shows profit expectations posted their sharpest monthly fall on record. Here's the three-step Cost-Profit Scissor test to check if your margin is keeping pace with your optimism.