Tuesday, October 27, 2026

Nearly half of businesses miss the target they set for themselves — and it's rarely because the team didn't try hard enough. Here's the three-number check that builds a 2027 target you can actually hit.

If you cancelled every meeting on your calendar for the next two weeks, would your business actually slow down — or would some of it speed up? Harvard Business Review's review of meeting research found that about 70% of meetings kept employees from completing the very work the meeting was supposedly about. That figure covers employees generally, not SME owners specifically, but anyone who has sat through a status update that could have been a two-line message knows exactly which category they're in.

After over 30 years running meetings at agencies and inside nine businesses of my own, I've never once seen a business get more done by having more meetings. I've seen plenty get more done by replacing a tangle of ad-hoc catch-ups with one deliberate rhythm.

The Meeting Habit Nobody Designed on Purpose

The enemy here isn't meetings themselves — it's the meeting calendar that grew by accident. A weekly catch-up here, a one-off project update there, a client call that somehow became a standing Tuesday slot eighteen months ago and never got un-booked. Nobody sat down and designed this calendar; it accreted, one "let's just get something in the diary" at a time. By the time a business reaches ten or fifteen people, the owner can lose a third of their working week to meetings that were never actually redesigned once their original reason had passed.

Verne Harnish's Meeting Rhythm, Sized for an SME

Harnish's Rockefeller Habits sets out a cadence built for fast-growing companies. At SME scale, it collapses to four decisions:

  • Daily huddle, 10–15 minutes. What's blocking today, nothing else. No status reports, no laptops open.
  • Weekly tactical, 45–60 minutes. The numbers that matter this week, and the two or three issues actually worth the whole team's time to solve together.
  • Monthly or quarterly strategic, half a day. Step back from the week-to-week grind and check the plan is still the right plan.
  • Everything else gets a decision, not a slot. Either it's a two-minute conversation that never needed a calendar invite, or it belongs in one of the three rhythms above. There is no fourth category.

"Specific to my business requirements and takes a systematic approach. Practical, specific, and pertinent to my business."

— Simon Keepa

Why Owners Who've Heard of This Still Run Eleven Meetings a Week

Redesigning the calendar means telling someone whose standing meeting you're cancelling that it wasn't actually earning its slot — an uncomfortable conversation to have alone. It's a far easier conversation when an outside adviser is the one asking the question, "what is this meeting actually for, now?", because it reads as structural, not personal.

Key Takeaways

  • Recognise that roughly 70% of meetings, per HBR's review of the research, stop the work they're meant to enable.
  • Replace an accidental meeting calendar with four deliberate rhythms: daily, weekly, monthly/quarterly, and everything-else.
  • Cut any meeting that doesn't clearly belong to one of those three rhythms.
  • Bring in an outside view to ask the uncomfortable "what's this actually for" question before year-end chaos makes it worse.

If you can't remember the last time you cancelled a recurring meeting rather than added one, that's worth a look before this year's plan runs out of road.

Monday, September 21, 2026

More leads won't fix a slow sales pipeline. Learn the sales velocity formula SME owners rarely calculate — and the one lever that moves revenue faster than any lead-gen campaign.

Monday, September 21, 2026

"It's faster if I do it myself" is quietly capping your business's growth. Learn the $200-an-Hour Test to see what your delegation debt is really costing you.

Monday, September 21, 2026

Anyone can get certified as a business coach in a weekend. Almost nobody has actually built what they're advising you to build. Here's the Scar Tissue Test to tell the difference.

Monday, September 21, 2026

Winning deals and building compounding growth are not the same thing. Learn the Compounding Growth Audit to see if your business is actually building an asset — or starting from zero every quarter.

Monday, September 21, 2026

16% of grocery households now have someone using a GLP-1 medication — and they're buying less across your category, not switching brands. Here's the three-step Appetite Audit for your range before Q4.

Monday, September 21, 2026

Most SME owners compete by trying to be better than everyone else — and that's exactly why they're stuck. Here's the 3-step framework to become the only option instead.

Monday, September 21, 2026

You paid for a website and a rebrand — but your Google Business Profile is what's actually deciding who gets the call. Here's how to fix it this week.

Monday, September 21, 2026

The order you say things in a sales call matters more than the words. Here's the pricing sequence mistake quietly costing SME owners their margin.

Monday, September 21, 2026

Working longer feels responsible heading into Q4 — but the data says your output actually falls past a point. Here's how to find your real ceiling.

Monday, September 21, 2026

Time who talks in your next coaching session. If it's mostly your coach, you're getting a lecture — not the accountability that actually changes behaviour.

Monday, September 21, 2026

Chasing wholesale and DTC at once usually means neither gets funded properly. Here's the Channel Mix Audit to pick a primary channel and actually grow.

Monday, September 21, 2026

26% of small business owners plan to spend $0 on marketing this month — and it's capping their growth more than they realize. Here's the Marketing Floor framework to fix it.

Monday, September 21, 2026

Most strategic plans are built on what founders assume customers buy — not what they actually say. Here's the one-week audit that closes the gap.

Monday, September 21, 2026

Most SME marketing still targets a customer persona sketched out years ago. Here's how to find out who's actually buying — and fix the mismatch.

Monday, September 21, 2026

Most SME sales proposals are built to impress, not to close. Here's the one-page format that gets buyers to yes faster.