Monday, October 26, 2026
Bain research shows winning a new customer can cost up to 25 times more than keeping one you already have. Here's the CLV/CAC discipline that flips where your sales effort goes.
A third of small business owners in a recent US survey said they genuinely don't know whether they have the tools — AI included — to grow their business next year. Not that they lack them. That they can't say either way. That's not a confidence problem. It's a visibility problem, and visibility problems are fixable in an afternoon, not a financial year.
Across the 200+ businesses Kevin has coached one-on-one, from seven-figure operators to companies turning over well into eight figures, the ones who stall almost never lack the tools. They lack an honest inventory of what they've already got, sitting half-used, versus what they're about to spend money chasing.
A US small business survey fielded in December 2025 and published by Thryv in January 2026 found 49% of owners named their ability to grow the business as their single biggest concern for the year ahead — more than tariffs, more than employment costs. The same survey found 37% had fallen short of their own 2025 expectations, and a striking 67% believed AI simply wouldn't affect their business in 2026 at all.
That last number is the one worth sitting with. Growth is the top worry, yet two in three owners have already written off the single fastest-moving productivity shift in a generation as irrelevant to them. "Not ready" and "not relevant to us" usually isn't caution — it's just not having looked closely enough to know either way.
Before you spend another dollar chasing growth, spend one afternoon on this instead:
"Kevin is a master of his craft... Participants don't just sit and listen; they leave buzzing with breakthrough ideas and simplified, highly effective growth strategies. Most importantly, Kevin leaves people profoundly inspired, fully equipped, and fiercely motivated to drive their businesses forward."
— Darilyn Kane, Coaching and Advisory Lead, The Icehouse
Owners are too close to their own tech stack and their own habits to see either clearly — the unused features feel invisible because they're not in the way, and the AI shortcut feels irrelevant because no one's shown them the specific task it would save them an hour on this week. That's a half-day's work with the right outside eye, not a strategic overhaul, and it usually surfaces more growth capacity than the next marketing campaign would.
You get Kevin's big-brand thinking applied to your business, so the next dollar goes where it counts.
Be the owner who knows exactly what you already have, and where your next growth dollar belongs.
Sunday, October 04, 2026
Owners feel busy all day and still don't move the business forward. The research says task-switching is the hidden cost - here's the Three-Block Day that gets the best hours back.
Sunday, October 04, 2026
Owners chase new leads every Q4 while a cheaper, warmer list of past customers sits untouched. Here's the four-step Win-Back Sequence and the real economics behind it.
Sunday, October 04, 2026
SME websites and pitches default to telling their own story. The research says customers skim past most of it looking for themselves - here's the StoryBrand framework that fixes it.
Sunday, October 04, 2026
Most SME growth plans default to out-competing everyone else on the same crowded turf. Blue Ocean Strategy's own data says that's the lower-profit path - here's the four-question grid that finds the faster one.
Sunday, October 04, 2026
Most SME owners blame a lost customer on price. New 2026 research says it is almost always one unresolved issue instead. Here is the three-step audit to find your real loyalty leak.
Sunday, October 04, 2026
Revenue is not the same as profit, and a small slice of your customer base may be quietly cancelling out your best accounts. Here is how to find out which ones.
Sunday, October 04, 2026
The coaching industry has more than doubled since 2016 to over 232,000 coaches. With that many choices, here is the single question that tells you who is worth hiring.
Sunday, October 04, 2026
AI is saving small business owners 10 to 13 hours a week, and most have no idea what they gained. Here is the four-question method for pointing AI at the hours that matter.
Sunday, October 04, 2026
You nailed the pitch and the buyer loved it, then the deal went quiet. The reason is usually a meeting room you were never invited to. Here is how to sell to a buying committee you cannot see.
Sunday, October 04, 2026
Customers don't buy products, they hire them to do a job. Here is the framework that explains why an inferior competitor keeps outselling you, and what to fix in your marketing today.
Sunday, October 04, 2026
Most SME owners have one growth plan: get more customers. There are actually four distinct ways to grow, and the cheapest one is usually sitting in your existing customer file.
Sunday, October 04, 2026
Small business confidence just rose, but growth expectations are falling for almost everyone. New 2026 data reveals the one decision separating owners still growing from owners just waiting it out.
Sunday, October 04, 2026
A 1 percent price increase lifts operating profit by an average of 11 percent, McKinsey's Global 1200 research found, far more than an equivalent rise in volume. Here's how to raise prices without losing your best customers.
Sunday, October 04, 2026
Some coaches build a business out of being needed forever. Here's the Graduation Test: three questions that reveal whether your coach is transferring real capability, or just keeping you on retainer.
Sunday, October 04, 2026
Most owners respond to a bottleneck by fixing something else entirely. Eli Goldratt's Theory of Constraints explains why that backfires, and documented case studies show a mean 69 percent lead-time reduction once the real constraint is found.