Tuesday, November 10, 2026
43,068 NZ businesses employ six to nineteen people. If every decision still lands on your desk, here is how to tell whether you need a hire, a system or a coach, and a 90-day plan to step back.
The short answer: Profit First is a money-handling system. It is a strong fit if your real problem is that profit, tax and your own pay never get set aside. A business coach is a better fit if you are not yet sure that cash handling is the constraint. Plenty of owners need both, in that order: find the constraint, then pick the tool.
A disclosure first: Simple-Growth publishes this guide and sells coaching and online programs, so read it with that in mind. The Profit First facts below come from Mike Michalowicz's and Profit First Professionals' own pages, opened and checked on 12 November 2026. They are the publishers' claims, not independent findings. Market: United States. Last updated 12 November 2026.
Profit First is a cash-management method by author Mike Michalowicz. Its core rule, as his page puts it, is that a percentage of each sales deposit goes to profit first, with a few more steps beyond that. His page states that "over 175,000 companies have implemented the system" and offers no independent evidence for that figure or for its claim that the method makes a business "permanently profitable."
There is a separate body, Profit First Professionals, which certifies bookkeepers, accountants and coaches. Its home page is written mainly for those advisors and says "Only Certified Profit First Professionals are authorized to sell Profit First services." It reports global membership "exceeded 500 members in nearly 25 countries." It shows no prices, and it carries results such as a 187% rise in net profit from one member's client without a sample size or a typical-results disclaimer.
The free side is genuinely useful. Michalowicz's free resources page lists a Profit First Instant Assessment, a Fix This Next Assessment, a 25-question guide to what to fix next and a monthly income and expense calculator. The book and app are paid, and a certified professional is a paid service with no published fee.
| If this is you | Better fit | Why |
|---|---|---|
| Revenue is fine but profit and tax money keep disappearing | Profit First | It is built for exactly this: separate accounts so profit and tax are set aside first |
| I want bookkeeping and cash set-up done for me | A certified Profit First professional | Only certified professionals are authorized to sell the services; ask for their fee up front |
| I am not sure whether cash handling is my problem | A coach or a diagnostic first | The constraint may be price, leads, delivery or follow-through, not where the money sits |
| I know what to fix but do not finish it | A follow-through program or a coach | Accountability, not another system, is the gap |
| I want to test it cheaply first | The free assessments, then decide | They cost nothing but your contact details and an hour |
The Federal Reserve Banks' 2026 Small Business Credit Survey of employer firms found that 77% reported rising costs, tariff-related costs, or both, and 56% sought financing to meet operating expenses (Federal Reserve Banks, 2026). The survey drew 6,525 responses from a convenience sample of small employer firms in the United States, fielded 3 September to 14 November 2025, so it describes the firms that answered rather than every business. Even so, it shows how many owners are managing thin cash while costs rise, which is where a method like Profit First can help.
Simple-Growth's starting point is to find the one constraint, fix it first, then decide what to add. For some owners that constraint is cash, and a Profit First professional is the right next step. For others it is price, sales or follow-through. To test the approach cheaply, there are three self-paced online programs with prices on their live pages: Quick Wins (US$97, 15 ways to grow sales), Making It Happen (US$297, follow-through) and Know Your Future (US$497, direction). Each page states a 30-day money-back guarantee. One-to-one coaching is quoted after a free call. Compare other options in Acquisition.com's free course or a business coach?
The method's free resources include assessments and a calculator. The book and app are paid, and certified professionals charge for their services. No professional fee is published on their home page.
Not to read the method or use the free tools. The Profit First Professionals page says only certified professionals are authorized to sell Profit First services.
It can replace the cash-handling part. It does not look at your pricing, leads or delivery, or hold you to a plan.
Quick Wins for fast sales ideas, Making It Happen for follow-through, Know Your Future for direction. If you are unsure, a free 30-minute call will tell you.
Use Profit First if cash handling is your constraint, and use a conversation to find out whether it is.
Sources (checked 12 November 2026): Mike Michalowicz, Profit First (the publisher's own claims); Profit First free resources; Profit First Professionals (the organization's own claims); Federal Reserve Banks, 2026 Small Business Credit Survey, report on employer firms (United States). Programme prices and guarantees from the live Simple-Growth sales pages. Results vary. Back to the growth tips hub.
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