Thursday, November 05, 2026

Most owners do not lack ideas. They lack a weekly rhythm that turns a plan into action. A five-question check, who Making It Happen ($297) suits, who should skip it, and the real next step. Checked 5 November 2026.

You missed dinner again. Not because the business needed you to — because you were replying to a lukewarm enquiry from the one Facebook group you haven't given up on yet, on top of the ad you boosted, the cold emails you sent, and the networking breakfast you can't skip in case it's the one that pays off.

If you want to know why chasing leads is eating your evenings, here's the honest answer: you're working every channel a little instead of one channel properly, and "a little everywhere" is the most expensive way to sell anything.

I used to say yes to every opportunity that landed in front of me. It took me years to learn that saying yes to everyone else's request is how you guarantee you never get to your own.

"Spray And Pray" Isn't A Strategy. It's A Habit Dressed Up As Effort.

The villain here is the belief that more channels equals more sales. It feels productive — you're doing something on five fronts — but five half-tested channels usually convert worse than one properly tested one, because none of them gets the repetition, the budget or the attention it needs to actually work.

Leave it unfixed and the cost isn't just a thin pipeline. It's every evening and weekend you've handed over to "just checking" a channel that was never going to be the one, while the people who matter most to you get whatever energy is left over.

The Bullseye Channel Framework: Test Wide, Then Go All-In On One

Gabriel Weinberg and Justin Mares built the Bullseye Channel Framework to answer one question for founders drowning in options: of every possible way to find customers, which one is actually worth your full attention? Here's the SME version:

  • Brainstorm every channel that could plausibly reach your customer — referral, content, ads, partnerships, events, cold outreach. Write down all of them, even the unlikely ones.
  • Rank each one honestly on cost, reach and how fast you'd see a result — not on which one you enjoy most.
  • Run a cheap, two-week test on your top three only. Not five. Three.
  • Go all-in on whichever one actually produced a real conversation, and quietly drop the rest.

I block my own diary until midday Monday and mid-morning Tuesday every week, no exceptions, because the channel work and the thinking work only happen if they're protected before the week fills up with everyone else's urgent requests.

"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."

— Curtis Hacon, Give A Sh!t

Why "Just In Case" Beats "On Purpose" Every Single Time

The real obstacle isn't knowing which channel to test. It's that staying active on five channels feels safer than committing to one, even when the data says one is clearly working better. Fear of missing out quietly overrides the evidence sitting right in front of you.

A second pair of eyes — someone who isn't emotionally attached to the networking breakfast you've been attending for three years — is usually what it takes to make the call and hold you to it. This isn't for you if you want to keep every option open forever. It's for owners ready to pick one channel on purpose and protect the hours that come back.

You don't need to work harder at lead generation. You need to work one channel properly instead of five channels badly — and get your Tuesday nights back in the process.

Key Takeaways

  • List every possible lead channel before judging any of them.
  • Test only your top three, cheaply, for two weeks — not all of them, not forever.
  • Commit fully to the one channel the test actually proves, and drop the rest.
  • Protect fixed hours in your week for this work, before the urgent fires take them.

If your evenings disappear chasing leads on five channels at once, that's the first thing we fix.

Sunday, September 06, 2026

A 2026 survey of 1,500 business owners found 32% have never taken a full week off. Kevin D'Ambros-Smith on why that's a systems problem, not dedication — and what the regret data reveals about coaching and support.

Sunday, September 06, 2026

Most SME growth plans have one forecast and no backup. Here's how to build a 90-day roadmap with base, stretch, and contraction scenarios — plus the trigger points that tell you when to act.

Friday, September 04, 2026

New 2026 data shows only 6% of SME owners feel ready to grow. Kevin D'Ambros-Smith breaks down why the barriers everyone blames are shared by every owner — and what actually separates the 6% who feel ready.

Friday, September 04, 2026

88% of business leaders are confident about growth in 2026 — the highest since 2019. But 74% worry about cybersecurity and only 12% plan on a rolling basis. Here's why confidence without a planning system is exposure, not readiness.

Friday, September 04, 2026

Landing the big account feels like the win that changes everything. Here's how to spot customer concentration risk before one client's decision decides your year.

Friday, September 04, 2026

"It felt useful" isn't a return on coaching. Here's how to actually measure whether a business coaching engagement is working — and what to do if it isn't.

Friday, September 04, 2026

Decision fatigue, not hours worked, is what wrecks an owner's judgment by Thursday. Here's how to batch routine decisions and protect the ones that actually need you.

Friday, September 04, 2026

The highest-probability sale in your business is sitting in your existing customer file. Here's how to systemise cross-sell and upsell instead of leaving it to chance.

Friday, September 04, 2026

Claims about your own business don't convert — customer proof does. Here's how to systemise the kind of proof that actually moves prospects, on any marketing budget.

Friday, September 04, 2026

A new 2026 survey of 1,305 owners found only 20% would trust AI alone with a major growth decision — most still want a human in the room. Here's what that, and what owners really call "winning," means for your business.

Friday, September 04, 2026

Most owners build strategy around growth targets, not whether the business would survive a buyer's due diligence. Here's why the exit-ready test is the sharpest strategy audit you're not running.

Friday, September 04, 2026

Hiring too early burns cash on capacity you don't need yet; hiring too late caps growth before anyone admits it. Here's how to time headcount off real capacity signals instead of a gut feeling.

Friday, September 04, 2026

Friends validate the decision you've already made. A good coach asks what's actually underneath it. Here's why that single question is the real value of business coaching — and why it's meant to be uncomfortable.

Friday, September 04, 2026

Constant switching between finance, sales, and operations quietly drains an SME owner's decision quality all day long. Here's how day-theming groups similar work together and ends the context-switching tax.

Friday, September 04, 2026

A single price turns every sale into a yes-or-no decision on cost alone. Here's why packaging your offer into three tiers changes the conversation, protects margin, and closes more deals without discounting.