Thursday, November 05, 2026

Vistage puts you in a group of 12 to 16 owners with a Chair. Simple-Growth is one owner-run coach who finds your constraint first. Here is who each suits, what is public on cost, and six questions to ask. Checked 5 November 2026.

You missed dinner again. Not because the business needed you to — because you were replying to a lukewarm enquiry from the one Facebook group you haven't given up on yet, on top of the ad you boosted, the cold emails you sent, and the networking breakfast you can't skip in case it's the one that pays off.

If you want to know why chasing leads is eating your evenings, here's the honest answer: you're working every channel a little instead of one channel properly, and "a little everywhere" is the most expensive way to sell anything.

I used to say yes to every opportunity that landed in front of me. It took me years to learn that saying yes to everyone else's request is how you guarantee you never get to your own.

"Spray And Pray" Isn't A Strategy. It's A Habit Dressed Up As Effort.

The villain here is the belief that more channels equals more sales. It feels productive — you're doing something on five fronts — but five half-tested channels usually convert worse than one properly tested one, because none of them gets the repetition, the budget or the attention it needs to actually work.

Leave it unfixed and the cost isn't just a thin pipeline. It's every evening and weekend you've handed over to "just checking" a channel that was never going to be the one, while the people who matter most to you get whatever energy is left over.

The Bullseye Channel Framework: Test Wide, Then Go All-In On One

Gabriel Weinberg and Justin Mares built the Bullseye Channel Framework to answer one question for founders drowning in options: of every possible way to find customers, which one is actually worth your full attention? Here's the SME version:

  • Brainstorm every channel that could plausibly reach your customer — referral, content, ads, partnerships, events, cold outreach. Write down all of them, even the unlikely ones.
  • Rank each one honestly on cost, reach and how fast you'd see a result — not on which one you enjoy most.
  • Run a cheap, two-week test on your top three only. Not five. Three.
  • Go all-in on whichever one actually produced a real conversation, and quietly drop the rest.

I block my own diary until midday Monday and mid-morning Tuesday every week, no exceptions, because the channel work and the thinking work only happen if they're protected before the week fills up with everyone else's urgent requests.

"Kevin is an absolute powerhouse! He doubled our business's profits in the first month alone with lots more of his recommendations still to be rolled out."

— Curtis Hacon, Give A Sh!t

Why "Just In Case" Beats "On Purpose" Every Single Time

The real obstacle isn't knowing which channel to test. It's that staying active on five channels feels safer than committing to one, even when the data says one is clearly working better. Fear of missing out quietly overrides the evidence sitting right in front of you.

A second pair of eyes — someone who isn't emotionally attached to the networking breakfast you've been attending for three years — is usually what it takes to make the call and hold you to it. This isn't for you if you want to keep every option open forever. It's for owners ready to pick one channel on purpose and protect the hours that come back.

You don't need to work harder at lead generation. You need to work one channel properly instead of five channels badly — and get your Tuesday nights back in the process.

Key Takeaways

  • List every possible lead channel before judging any of them.
  • Test only your top three, cheaply, for two weeks — not all of them, not forever.
  • Commit fully to the one channel the test actually proves, and drop the rest.
  • Protect fixed hours in your week for this work, before the urgent fires take them.

If your evenings disappear chasing leads on five channels at once, that's the first thing we fix.

Friday, September 04, 2026

Most SME content marketing generates activity, not revenue, because nothing in it points to a next step. Here's how to give every piece of content a job and build a path that actually converts.

Friday, September 04, 2026

Most SME growth targets are last year's number plus a round figure nobody can defend. Here's how to build a target from capacity, market, and unit economics instead — one your team can actually plan against.

Friday, September 04, 2026

A new survey found 56% of small business owners hit a major cash flow crisis in their first three years, and 80% still face it yearly. The fix isn't a better bookkeeper — it's a rolling cash system.

Friday, September 04, 2026

88% of founders admit stress causes poor decisions, but only 19% have the delegation skills proven to fix it. Why the fix for founder burnout is a decision-rights system — not rest.

Friday, September 04, 2026

Launching new lines the moment your core product works feels like growth. The data says it's usually what causes the plateau.

Friday, September 04, 2026

Being the best operator built your business. Staying the best operator is now the ceiling on how big it can get.

Friday, September 04, 2026

Buying a new platform feels like progress. Usually it's avoidance — the process was broken before the software, and stays broken after.

Friday, September 04, 2026

Your top performer's secret isn't a better pitch — it's a question sequence that gets the prospect to close themselves.

Friday, September 04, 2026

You don't need a national ad budget to get cut-through — you need dominance in the community your customers already trust.

Friday, September 04, 2026

Most strategy fails in translation, not ambition. Here's how to cascade a boardroom goal all the way down to a Monday task list.

Friday, September 04, 2026

56% of US shoppers have quit buying a brand over shrinkflation. Why quietly shrinking packs costs FMCG brands more than an honest price rise — and how to build a value-change system instead.

Friday, September 04, 2026

Most FMCG brands that succeed regionally never make the jump to national shelf space. Here's what the brands that do scale nationally build before the big order arrives — capacity, standardisation, and sell-through data — and why the brands that don't fail fast once they win it.

Friday, September 04, 2026

The owners who get the most from coaching don't walk in with good news — they walk in with a real problem. Here's why the progress-report habit quietly wastes coaching sessions, and what to bring instead.

Friday, September 04, 2026

Most productivity advice optimises the calendar you already have. The real fix is deciding what doesn't belong on it. Here's the 90/10 diagnostic for finding — and protecting — the small share of your week that actually drives growth.

Friday, September 04, 2026

Most sales training focuses on the pitch and the close. The outcome is usually decided in the first five minutes. Here's the diagnostic-first opening sequence that changes conversion rates without changing your product or your price.