Thursday, November 12, 2026
You keep hearing "we went with the cheaper option." It feels like a price problem. It's actually a sameness problem — and a one-sentence fix, borrowed from first-principles thinking, can solve it before your next quote.
Last updated 15 November 2026. Published by Simple-Growth (Motherbase Limited). Market: New Zealand.
This is a story about an owner who wants to finally let go of the big stuff — but who can't quite bring themselves to hand it to the team, because half of them drain the energy out of the room and the other half just haven't earned that kind of trust yet. You tell yourself it's a hiring problem. Sometimes it is. More often, it's that nobody on the team has ever actually seen you admit you don't have it all figured out — so why would they risk admitting it either?
Patrick Lencioni's work on team dysfunction starts in one deliberately uncomfortable place: before a team can disagree productively, commit properly or hold each other accountable, somebody has to go first and admit a weakness, a mistake or a thing they genuinely don't know. Without that, meetings stay polite, real problems stay unsaid, and the owner ends up carrying every hard call alone — not because the team can't help, but because nobody's ever shown them it's safe to try.
Vulnerability-based trust isn't a soft add-on to a performance culture — Lencioni frames it as the foundation underneath everything else a team is supposed to do well.
Kevin's own line to every client sets the tone he's asking owners to set with their teams: across nine companies founded or co-founded, some have been genuine successes and some have been genuine failures, and his job isn't just to help a business grow — it's to help the owner avoid the mistakes he's already made. That's not a credentials statement. It's the same move he's asking owners to make with their own people: go first, name what actually went wrong, and let that be the thing that earns trust, instead of a track record with all the rough edges quietly sanded off.
"Talking with Kevin the first time was so valuable and we were learning so much. Within an hour Kevin had us thinking about our business and our goals in a totally different way. In fact we were supposed to be catching a flight but we decided it was more important that we continued the meeting with Kevin."
Angus & Cameron
Flatpack Co
Admitting you don't have it figured out feels like it undermines your authority, when in most teams it's actually the thing that finally gives someone else permission to step up. This isn't for you if your team already challenges you openly and you trust them with the decisions that actually matter — some owners have built exactly that, and it's usually because they went first. It's for the owner still performing certainty in every meeting, while quietly deciding everything important alone after everyone's gone home.
You don't have to trust the whole team with everything tomorrow. You just have to be the first one in the room who's honest about what you don't know — and watch what that actually earns you.
A concept from Patrick Lencioni's work on team dynamics, describing the trust that forms when team members are willing to admit weaknesses, mistakes and gaps openly — the foundation underneath healthy conflict, real commitment and genuine accountability on a team.
Start small and start with yourself — name one real, specific gap in a regular team meeting and ask for help with it. The first instance usually feels exposing; it's also almost always the one that gives everyone else permission to do the same.
Rarely, when it's specific and followed by action. What erodes confidence is a team quietly sensing something's wrong while the owner insists everything's fine — the gap between the performance and the reality is what actually costs trust.
If you're still carrying every hard call alone, that's the trust worth building first.
Friday, September 04, 2026
Most SME growth targets are last year's number plus a round figure nobody can defend. Here's how to build a target from capacity, market, and unit economics instead — one your team can actually plan against.
Friday, September 04, 2026
A new survey found 56% of small business owners hit a major cash flow crisis in their first three years, and 80% still face it yearly. The fix isn't a better bookkeeper — it's a rolling cash system.
Friday, September 04, 2026
88% of founders admit stress causes poor decisions, but only 19% have the delegation skills proven to fix it. Why the fix for founder burnout is a decision-rights system — not rest.
Friday, September 04, 2026
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Friday, September 04, 2026
Being the best operator built your business. Staying the best operator is now the ceiling on how big it can get.
Friday, September 04, 2026
Buying a new platform feels like progress. Usually it's avoidance — the process was broken before the software, and stays broken after.
Friday, September 04, 2026
Your top performer's secret isn't a better pitch — it's a question sequence that gets the prospect to close themselves.
Friday, September 04, 2026
You don't need a national ad budget to get cut-through — you need dominance in the community your customers already trust.
Friday, September 04, 2026
Most strategy fails in translation, not ambition. Here's how to cascade a boardroom goal all the way down to a Monday task list.
Friday, September 04, 2026
56% of US shoppers have quit buying a brand over shrinkflation. Why quietly shrinking packs costs FMCG brands more than an honest price rise — and how to build a value-change system instead.
Friday, September 04, 2026
Most FMCG brands that succeed regionally never make the jump to national shelf space. Here's what the brands that do scale nationally build before the big order arrives — capacity, standardisation, and sell-through data — and why the brands that don't fail fast once they win it.
Friday, September 04, 2026
The owners who get the most from coaching don't walk in with good news — they walk in with a real problem. Here's why the progress-report habit quietly wastes coaching sessions, and what to bring instead.
Friday, September 04, 2026
Most productivity advice optimises the calendar you already have. The real fix is deciding what doesn't belong on it. Here's the 90/10 diagnostic for finding — and protecting — the small share of your week that actually drives growth.
Friday, September 04, 2026
Most sales training focuses on the pitch and the close. The outcome is usually decided in the first five minutes. Here's the diagnostic-first opening sequence that changes conversion rates without changing your product or your price.
Friday, September 04, 2026
Most SME marketing leads with product specs. Buyers respond to stories. Here's the system for finding, capturing, and multiplying the customer stories you already have — with an FMCG-specific angle on letting the shelf and repeat-purchase data talk.